Married to the Brand: Why Consumers Bond with Some Brands for Life for Pocket PC

How does a brand, a company or one of its products, stand out in an ever-louder and more chaotic marketplace? Why do customers develop intense and lasting bonds with some products
Married to the Brand: Why Consumers Bond with Some Brands for Life


Version: 1.0



Married to the Brand: Why Consumers Bond with Some Brands for Life by: Mobifusion Inc., last updated: 04/01/2007

Requirements: Requires Palm OS%XAE 3.5 or higher, 1.7 MB Available Memory, FREE Town Compass%XAE DataViewer
 

About Married to the Brand: Why Consumers Bond with Some Brands for Life

"Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers.  Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But too often, they fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a "first date" with consumers -- yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work -- through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others. Emotions aren't simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup Organization research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere -- from the boardroom, where strategies are formulated, to the front lines, where employees "live" the brand every day.William J. McEwen, Ph.D., is a Global Practice Leader at The Gallup Organization, where he consults with major clients on brand communications and brand equity management. Before joining Gallup, he spent 25 years in senior planning and account management positions with leading advertising agencies, including McCann-Erickson, FCB, and D'Arcy. Dr. McEwen's brand experience ranges from snack foods and beer to computers and business banking. He received a doctorate from Michigan State University and was a tenured faculty member at the University of Connecticut. Dr. McEwen lives in Newport Beach, California."Married to the Brand illuminates the fact that great brands are built upon strong customer relationships. The Gallup customer engagement measures are a leading-edge method to quantify customer feelings and emotions, which are the foundation for a healthy brand marriage." Simon Cooper, President and Chief Operating Officer, The Ritz-Carlton Hotel Company, L.L.C. "Married to the Brand provides a great strategic framework to measure and manage one of a company's greatest strategic assets: the relationship between a brand and its consumers." Lynda Firey-Oldroyd, Vice President, Consumer Insights, Gap Inc. "Married to the Brand highlights a critical truth that today's marketers must understand and embrace: The link between a customer and a brand is at its very foundation emotional. This book is essential reading for anyone seeking to build sustainably profitable, category-dominating brand relationships." Mike Wells, Vice President, Toyota Motor Sales, USA, Inc. "McEwen looks into the psychology of the brand experience from the consumer's viewpoint, where it takes a total package of feel-good emotions to create lasting relationships. . . . McEwen brings clarity to a subject often filled with cacophonous noise." Booklist Other Mobile Products from Mobifusion and Gallup Press includes
  • 12: The Elements of Great Managing By Rodd Wagner & James K. Harter
  • MARRIED TO THE BRAND: Why Consumers Bond With Some Brands for Life By William J. McEwen
  "

Married to the Brand: Why Consumers Bond with Some Brands for Life, compatible Devices

@migo 600-C, Att Cingular 8125, Att Cingular 8525, AT&T Palm Treo 750, AT&T Tilt, Acer n10, Acer n20, Acer n20w, Acer n30, Acer n300, Acer n310, Acer N311, Acer n50, Alaska Cove Mexmal, Alltel HTC PPC6800, Alltel Palm Treo 700wx, Alltel UTStarcom PPC6700, AnexTEK SP230, Asus Mypal A636, Asus MyPal A600, Asus MyPal A620, Asus Mypal A639, Asus MyPal A716, Asus MyPal A730, Asus P505, Asus P525, Asus P535, Audiovox 2032SP, Audiovox 5050, Audiovox PDA1032C, Audiovox PPC 4100, Audiovox PPC 6600, Audiovox PPC 6601, Audiovox Ppc 6700, Audiovox Thera, BenQ P50, BenQ P51, Casio E-200, Casio E-2000, Daxian Telecom CU928, Dell Axim X3, Dell Axim X30, Dell Axim X3i, Dell Axim X5, Dell Axim X50, Dell Axim X50v, Dell Axim X51, Dell Axim X51v, Dopod 686, Dopod 696, Dopod 699, Dopod 700, Dopod 818, Dopod 818 Pro, Dopod 838, Dopod 838 Pro, Dopod 900, Dopod D810, E-ten G500, E-TEN Glofiish M700, E-TEN Glofiish X500, E-TEN M500, E-ten M600, E-TEN P300, E-TEN P300B, E-TEN P600, E-TEN Pocket PC P700, Fujitsu Pocket Loox C550, Fujitsu Pocket Loox N500, Fujitsu Pocket Loox N520, Fujitsu Pocket Loox N560, Fujitsu Pocket Loox T810, Fujitsu Pocket Loox T830, Fujitsu Siemens Pocket Loox, FujitsuSiemens Pocket Loox 410, FujitsuSiemens Pocket Loox 420, FujitsuSiemens Pocket Loox 600, FujitsuSiemens Pocket Loox 610, FujitsuSiemens Pocket Loox 710, FujitsuSiemens Pocket Loox 718, FujitsuSiemens Pocket Loox 720, Garmin iQue M3, Garmin iQue M5, HP Jornada 560 Series, HP Jornada 928, HP iPAQ 110, HP iPAQ h1910/1920, HP iPAQ h1915, HP iPAQ h1930/1940/1945, HP iPAQ h2210/2215, HP iPAQ h3700 Series, HP iPAQ h3800 Series, HP iPAQ h3900 Series, HP iPAQ h4150/4155, HP iPAQ h4350/4355, HP iPAQ h5100/5400/5500, HP iPAQ h5450/5455, HP iPAQ h5500/5555, HP iPAQ h6315, HP iPAQ h6320/6325, HP iPAQ h6340, HP iPAQ hw6500 Series, Hp Ipaq Hw6900 Series, HP iPAQ hx2100 Series, HP iPAQ hx2400 Series, HP iPAQ hx2700 Series, HP iPAQ hx4700, HP iPAQ hx4705, HP iPAQ rw6100, HP iPAQ rw6815, HP iPAQ rw6828, Hp Ipaq Rx1950 Series, HP iPAQ rx3115, HP iPAQ rx3415, HP iPAQ rx3715, Hp Ipaq Rx5915, HP iPAQ rz1710, HP iPAQ rz1715, HTC Advantage X7500/7501, HTC Mogul, HTC P3300, HTC P3350, HTC P3600, HTC P4300, HTC P4350, HTC P6300, HTC Touch, Htc Touch Cruise, Htc Touch Dual, HTC TyTN, HTC TyTN II, HTC Wizard, Hitachi G1000, LG KS20, Mio 168, Mio 336, Mio 339, Mio 528, Mio 558, Mio A201, Mio A701, Mio P350, Mio P550, MoviStar TSM500, NEC MobilePro 200e, NEC MobilePro 250e, NEC MobilePro 300e, NEC MobilePro P300, O2 Xda Atom, O2 Xda Exec, O2 Xda II, O2 Xda II mini, O2 Xda IIi, O2 Xda IIi, O2 Xda IIs, O2 Xda Neo, O2 Xda Nova, O2 Xda Orbit, O2 Xda Terra, O2 Xda Trion, O2 Xda Mini S, O2 xda, Orange SPV M1000, Orange SPV M2000, Orange Spv M3000, Orange SPV M3100, Orange Spv M5000, Orange Spv M600, Orange SPV M700, Ppc-6700, Packard Bell PocketGear 2030, Packard Bell PocketGear 3025, Palm Treo 700wx, Palm Treo 750, Palm Treo 750v, Pharos GPS Phone 600, Pharos Traveler GPS 525+, Qtek 1010, Qtek 2020, Qtek 9000, Qtek 9090, Qtek 9100, Qtek 9600, Qtek G100, Qtek S100, Qtek S110, Qtek S200, RoverPC P1, RoverPC P3, RoverPC P4, RoverPC P5, RoverPC P7, Samsung M400/M4000, Samsung SPH-i700, Samsung I710, Samsung i730, Samsung i750, Samsung i760, Samsung i830, Siemens SX56, Siemens SX66, Sprint HTC Mogul, Sprint Htc Touch, Sprint IP-830W, Sprint Palm Treo 700wx, Symbol MC50, Symbol MC9000-G Series, Symbol PDT 8000, Symbol PDT 8100, Symbol PDT 8800, Symbol PPT 2800, T-mobile Mda, T-Mobile MDA Compact, T-mobile Mda Compact Ii, T-Mobile MDA Compact III, T-Mobile MDA II, T-Mobile MDA III, T-mobile Mda Pro, T-mobile Mda Vario, T-Mobile MDA Vario II, T-Mobile Pocket PC Phone, T-Mobile Wing, Toshiba 2032, Toshiba Genio-e, Toshiba e310, Toshiba e330 Series, Toshiba e350 Series, Toshiba e400/e405, Toshiba e570, Toshiba e740, Toshiba e750 Series, Toshiba e800/e805, Toshiba e830, UBiQUiO 401, UBiQUiO 501, UBiQUiO 503G, Verizon Palm Treo 700w, Verizon Palm Treo 700wx, Verizon Samsung i760, Verizon XV6600, Verizon Xv6700, Verizon XV6800, Vodafone VPA, Vodafone VPA Compact, Vodafone Vpa Compact Ii, Vodafone VPA III, Vodafone Vpa Iv, Vodafone v1605, Vodafone v1620, Vodafone v1640, Zayo, i-mate JAM, I-mate Jamin, i-mate JASJAM, I-mate Jasjar, I-mate K-jam, i-mate PDA-N, i-mate PDA2, i-mate PDA2k, i-mate Pocket PC

Windows Mobile software by category

•   Business & Professional
•   Databases
•   Document Management
•   Education
•   Games
•   Hobbies
•   Multimedia
•   Productivity
•   Themes
•   Travel
•   Wireless Applications
•   Communications
•   Development Tools
•   eBooks
•   Entertainment
•   Health & Fitness
•   Medical
•   Personal Finance
•   Reference
•   Translation
•   Utilities

Windows Mobile software by device

Pocket PC freeware Mailing List

Enter your email to receive the latest WM6, WM5 or WM 2003 Pocket PC freeware titles in your inbox.

RSS Feeds

All Windows Mobile software RSS feeds New Windows Mobile software Windows Mobile freeware

Subscribe Now!

New freeware
Pocket PC freeware
New software
Pocket PC software
AddThis Feed Button AddThis Social Bookmark Button